Last Updated on 2021-05-01 by ppcguybklyn
May is a very important month in terms of marketing, because in most areas this month will be the turn of spring and summer, so if the goods are seasonal, this month will be a good time for sales promotion. Besides the well-known Mother's Day, what other special holidays can be used for social posts and marketing in May?
Asian American and Pacific Islander Heritage Month
This year’s Asian American and Pacific Islander Heritage Month in the United States may attract a lot of attention. The most important thing is that there have been cases of Asian discrimination since last year. At the beginning of this year, it extended the anti-Asian Hate social movement. So this year, all industries should want to use this month to express their anti-discrimination stance, which is a good time to speak out. If your company is large, or the target customer group has a large proportion of the Asian population, the company can consider designing relevant content to express your position.
5/4 Star Wars Day
The 5/4 Star Wars Day, due to its homophonic relationship with “May the force be with you”, is a highly discussed holiday among fans. In recent years, because of the new trilogy and the Mandalorian series, the old IP of Star Wars is still attracting new fans. Designing some related activities or content on this day can usually get a lot of responses.
5/5 Cinco De Mayo
This is a celebration of the Mexican army's defeat of France in Puebla in 1862. Interestingly, the celebration of this holiday in the United States is even bigger than in Mexico. May 5th is a local historical holiday that tends to be celebrated on a small scale in Mexico, but it is one of the important holidays to promote Mexican culture in the United States.
5/5 Word Password Day
The holiday to promote the importance of passwords should be a holiday with a certain degree of discussion in the current environment where data usage and privacy protection are increasingly valued. If the company's services are related to information security or transaction audits, this day will be a good time for publicity.
5/9 Mother’s Day
For most e-commerce websites, the best day to bring traffic and sales in May is Mother's Day. Generally speaking, most marketing teams will start promotion and publicity two to three weeks before Mother's Day. If they have not planned any related activities, they may have to step up.
5/31 World No Tobacco Day
It is the World holiday that promotes the healthy habit of non-smoking. If the company or the services and products have a healthy and environmentally friendly appeal, you can make good use of this day to promote relevant content on social platforms and interact with fans.
5/31 Memorial Day
The holiday in the United States to commemorate the fallen soldiers is also the official start of the summer known to the public. In addition to the seasonal website content and products that can be officially changed on this day, it is also one of the opportunities for summer promotions. Memorial Day, 4 of July, and Veterans Day are juxtaposed as important American patriotic holidays. In addition to the red, blue, and white colors that represent the United States in the marketing creatives, it is also very common to provide discounts to active militaries and veterans as part of the promotion.
