Last Updated on 2021-03-19 by ppcguybklyn
Compared with November and December, which are full of various large-scale festivals and promotional activities, March is generally a relatively calm month, but there are still many days that can be used for marketing promotion or social engagement. I have compiled a few marketing holidays in March that I think are more important and interesting in this article, and briefly discuss how we can use them.
3/3 World Wildlife Day
This is an international event established by the United Nations. The main purpose is to increase people's awareness of wildlife protection. It promotes environmental protection and cares for the environment so that the wildlife around you can continue to survive. If there is a need to promote any animal or plant-themed content, or the community itself is relevant, this will be a good holiday choice.
3/8 International Women’s Day
Known as the 38 Women’s Day in Taiwan, International Women’s Day has become more and more important because public and large companies put more emphasis on gender equality and social justice. It has been a routine for social media accounts with a certain amount of followers to post on this day. This is a very good opportunity to interact with female followers. Using this day to design-related social posts or copywriting should get a pretty good reach and response.
3/14 PI Day
Because Pi takes to the first two decimal places is 3.14, so March 14th is designated as Pi Day, which is a relatively math or science-related holiday. However, because Pi is pronounced similarly to Pie in English, many people will use Pi Day to promote many products or content related to Pie. On Pi Day, sometimes you will see that there are more pies and desserts on social media than Pi itself.
3/17 St. Patrick’s Day
The festival to commemorate the death of the Irish Saint Patrick, there is a custom of celebration in places where there are Irish immigrants and cultural influence. In the United States, there will even be very big celebrations and parades. People who are not of Irish descent or Catholics will also join the celebration together. It is considered to be one of the biggest festivals in the United States in March, so we definitely won’t miss the opportunity to post on social media and the Internet. If it can be matched with St. Patrick’s Day to launch special products and promotions or follow the trend and post a social post to increase the reach.
3/20 First Day Of Spring
Whether it is in the East or the West, traditionally, March 20 is regarded as the official start of spring. Why is the official start of spring important for online and social marketing? Spring and autumn are relatively short in Taiwan, so there is not much time to plan related activities. However, in areas with distinct four seasons, if the products to be promoted are seasonal, such as clothes, decorations, shoes, accessories, etc. You can prepare before this day and start to launch promotions and discounts related to the change of seasons. In this way, different spring marketing content can be arranged all the way from March 20 to June 20, on which the summer officially starts. Even if the product itself is not seasonal, it would be a good choice to use this day to carry out spring specials or spring-related activities to promote products and services.
