Last Updated on 2021-01-03 by ppcguybklyn
In order to help small and medium-sized enterprises affected by the COVID-19 epidemic,Google announced in its official blog that Google Shopping will allow American owners to list products for free at the end of this month.It is expected that this policy will be rolled out to the world by the end of this year.
Policy details
The search results of Google Shopping were initially limited to products with shopping ads. After this update, the search results will mainly consist of free content. Google stated that this decision is to help owners more convenient contact with customers, while also allowing consumers to have more choices.
If you are an owner of a paid shopping ad, then you do not need to make any changes. In the future, your products will appear in paid advertising content and free search results. If you are not using shopping ads and want to use this free service to sell your products, you need to upload your products to Google Merchant Center and make sure that your product information complies with Google’spoliciesandspecifications.
Photo Source: Google official blog
Google also said that it will continue to cooperate with major e-commerce platforms (including Shopify, WooCommerce, and BigCommerce) to help small and medium-sized enterprises more easily sell their products, and make e-commerce more accessible to these companies.Shopify also reminded members of this update and how to use Shopify to put products on Google Shopping in its official blog..
Expected impacts
This change is undoubtedly an excellent boon for e-commerce owners with relatively small marketing budgets. If you want to use Google Ads but feel that it may be too expensive, you can consider only buying search ads and list your products for free using Google Shopping. It is also a good thing for owners who are already spending money on shopping ads and have higher budgets. If product information is appropriately planned, free search results can also perform well, we can save shopping ad costs that must have been spent.
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