Last Updated on 2021-01-01 by ppcguybklyn
In order to help retailers and small and medium-sized e-commerce companies to more easily understand the changes in customer needs, Googlein its official blogannounced the new Rising Retail Categories Tool.
This tool is similar to Google Trends, ranking popular product categories and corresponding search terms based on past search volumes.
Google stated that this tool was developed to respond to the impact of the COVID-19 pandemic on small and medium-sized e-commerce and retail businesses, and hoped that retail and e-commerce can make websitecontent creation,promotion ideasand, and product researchmore convenient and faster.
This tool is currently only available in the three countries of the United States, the United Kingdom, and Australia, so it should be of little help to e-commerce and advertisers in Taiwan, but I believe that Google will definitely promote it to the world in the near future. If you are running shopping ads in the United States, this tool may be of great help to the optimization of product titles and descriptions.
Related tools
While reading this news, I found another similar tool, which is Shopping Insights of Think With Google.
After entering the product category or brand name you are interested in in this tool, you can know how the brand performs in the shopping search during the specified period.
In fact, most of the functions of these gadgets are similar to Google Trends, but Shopping Insights and Rising Retail Categories have their own specialized functions. So if you really need them, you might as well consider them when doing keyword trend research.
