Last Updated on 2020-10-15 by ppcguybklyn
Google recently announcedthe latest features of Google Analytics, which will provide users with more CRM analysis options that can increase ROI, as well as other more interesting features. The focus of this update is rough as follows:
Integrate APP and web analysis
The APP + Web function that was in beta last year will be officially incorporated into the data analysis project. In the future, it will be able to analyze the usage habits of APP and website users at the same time, and arrange optimization strategies based on these data.
Because of the integration of APP and web analysis, you can also see the user traffic after watching and converting on Youtube directly in GA in the future. This will be a very important and convenient function for owners who operate websites, YouTube and APP at the same time.
Pay more attention to the analysis function of consumer value
Another focus of this Google Analytics update is that Google will continue to develop machine learning models to allow users to analyze the consumer value (Life Time Value) and Churn Rate of website consumers. The example provided by Google on the official blog is that new features can be used to analyze the churn rate of various consumers:
In general, GA will focus more on the analysis of consumer behavior patterns from the perspective of improving website ROI. This update will also have a very interesting feature that allows future reports to follow the consumer’s life cycle to classify and analyze the traffic brought by consumers in these stages.
How to start using these new features
In the future, these new features will directly become the default features of Google Analytics. Users who already have a GA accountcan now create a Google Analytics 4 propertyto use these new features.
My Thoughts
I think this update, aside from allowing Google Analytics to focus more on consumer value and allowing users to more deeply categorize website traffic according to consumption level and life cycle, makes integration of APP and web analytics that allows YouTube traffic to be included in the report possible. The new features also echo withBloomberg’s reportthat Google plans to turn YouTube into an e-commerce platform, allowing everyone to easily analyze the traffic on the YouTube platform and the value it can bring to the user industry. Google should also be able to go further use this information to design the consumer experience of shopping on YouTube.
All in all, this update of Google Analytics provides simple CRM analysis functions. It can be a great boon for small and medium-sized owners who cannot pay to use advanced CRM tools. If there is no special need to purchase CRM tools in the future, the analysis could be able to operate directly on Google Analytics.
