PPC

How to lead beginners if they have no Paid Search experience?

If we are too busy at work and we need to find interns or even newcomers to help ease our workload, how do we guide the almost inexperienced subordinates and newcomers on the road, and make them have enough knowledge to work efficiently? In my first year of work, I needed to lead two interns and a newcomer. The following content is that I sorted out the most suitable teaching steps for newcomers based on this experience.

By ppcguybklyn, ago

When Supervisors or clients don’t know PPC advertising, how do you communicate? – Advertisers’ workplace skills

If today we are dealing with customers and supervisors who have no concept of advertising, how should we report account performance and optimize proposals so that customers and supervisors can also know our painstaking efforts on the account? In this article, based on my personal experience, I will list the most appropriate preparation and interaction process when submitting performance and optimization proposals to customers and supervisors who have no basic advertising knowledge.

By ppcguybklyn, ago

Can we leave everything to algorithms? Intro to Google Ads auto bidding strategies

Can auto bidding truly help us solve our problems? Can we really leave everything to the algorithm and don’t have to do anything after setting the campaigns to auto bidding? In this article, I will introduce the auto bidding strategies that are currently available on Google Ads, the best timing to use them, and things we need to be aware of while using them as PPC specialists.

By ppcguybklyn, ago

Road To My First U.S. Job - Professional Interview Questions

In my previous article we discussed the common interview questions and in this article I will be focusing on how to prepare for the professional questions in an interview. I will split this article into two parts: the first part will introduce some general principle of answering professional questions in an interview and the second part will be the professional questions I had encountered while interviewing a PPC job, and my thoughts on the best approach of responding to these questions.

By ppcguybklyn, ago

Google Shopping in the US now offers free listing

In order to help small and medium-sized enterprises affected by the COVID-19 epidemic, Google announced in its official blog that Google Shopping will allow American owners to list products for free at the end of this month. It is expected that this policy will be rolled out to the world by the end of this year. I'll introduce this policy briefly and its possible impacts.

By ppcguybklyn, ago

10 terms that Google Ads beginners must know

If you are new to Google Ads, in order to quickly have a basic understanding of the performance of advertising campaigns, understanding the various unique terms of keyword advertising must be one of your most important homework. This article will introduce 10 terms and performance indicators for Google Ads new learners.

By ppcguybklyn, ago
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