PPC

So far, the main content of this blog has been around search ads, because this is the type of advertising that has the most room for discussion and has the greatest potential to get the most conversions and profits. But image-based advertising, such as Google display and social advertising, also have ways to bring very good advertising benefits. In this article, I will briefly introduce the image sizes and styles commonly used in these two kinds of advertisements, and how to choose the most suitable image for the advertisement.

Currently, Google Ads and Facebook Ads are the most efficient advertising platforms for operating search and social advertising. But if our company wants to find alternatives beyond these two platforms for additional sources of advertising revenue, what other options do we have? In this article, I will list several advertising platforms that I think are good and can replace Google and Facebook, and discuss their advantages and disadvantages.

Google Analytics is also a very important analysis channel for advertisers who manage PPC ad accounts. This article will analyze what you must know when using Google Analytics as an advertiser, and how to use this tool to make your ad campaigns more effective.

Google installed an update to the search term report recently. After this update, the search terms report will automatically hide search terms with low search volume. How does this affect advertisers ? How to respond? I'll share information about this update and my opinions.

As a specialist working in a marketing agency that helps clients operate their PPC ad accounts, before accepting new clients, auditing their account and proposing solutions to improve account performance have become a must. Even if you are not working in an agency, the concept of account audit can also be applied to operating your own company or even your personal advertising account. Today’s article will sort out the simplest and most effective way to audit accounts based on my own experience.