Digital Marketing
除了優化廣告本身之外，我們還能如何提升廣告表現？
我們有的時候會遇到廣告本身的表現數據都很不錯，但是廣告成效卻停滯不前的狀況。當我們的廣告已經優化到一定程度的時候，我們還能用甚麼方法來提升廣告表現呢？這篇文章中，我會整理我對於這個問題的看法，以及一些我認為最有效率的解決方式。
Digital Marketing
如何讓你的英文廣告文案看起來更專業
在英語系國家從事關鍵字廣告以及網路行銷，不管是怎樣的職位，都一定會需要撰寫或是編輯廣告文案，就算完全不需要參與創造廣告文案的過程，也至少要知道怎麼改進目前的文案，並且讓帳戶表現更好。這篇文章中，我會用非英語母語人士的角度，來介紹幾個讓英文廣告文案更上層樓的技巧。
Digital Marketing
Google Tag Manager 與 Event Tracking 簡易心得
在使用GA或是Google Ads追蹤網站轉換時，通常只要安裝各自平台的轉換追蹤碼就可以了。但是有的時候如果我們的網站中有一些特殊的活動需要個別追蹤，候通常我們都會求助於GTM。這篇文章中，我會簡單的介紹我使用GTM來自定活動追蹤的一些心得。
Digital Marketing
ROAS低就代表我的Google廣告活動是在浪費錢嗎
從事廣告投放工作時，我們最感興趣的話題，通常都是怎麼樣才能知道我的Google廣告是不是在浪費錢。很多人都會覺得只要看ROAS的大小就可以了，ROAS過低，就代表沒辦法賺錢，但是這真的是這樣嗎？在這篇文章中，我會整理一下我的看法，以及要怎麼樣避免在Google廣告上不必要的浪費。
PPC
無法投放個人化以及再行銷廣告怎麼辦 – 客戶開發廣告的重要性
客戶開發(Lead gen ads )是一種能夠有效獲取潛在客戶聯絡資訊的廣告模式，我們可以利用取得的客戶資訊來製作不同的名單，接著投放不同的客製化廣告。隨著環境的變遷，客戶開發將會越來越重要。這篇文章中，我會整理Lead gen ads 重要的原因、常見的廣告形式以及一些設計原則。
PPC
回應式搜尋廣告的優缺點，以及文案撰寫技巧
前一陣子Google 正式宣布回應式搜尋廣告成為預設廣告形式，現存的文字廣告還是可以正常運作並且編輯，也可以視情況來建立一般文字廣告，但是未來回應式廣告將會變成主要的形式。這篇文章中，我將會整理回應式廣告的優缺點，以及與文字廣告相比在撰寫廣告文案上有甚麼不同的地方。
Digital Marketing
Should I pay to find an agency? Which digital marketing service is best for me?
When we are promoting the company's products and services, the most common question is: "Should we pay to find an agency to help with online marketing?". When working in an agency, it is also common to encounter clients who have not done their homework and are anxious to pay the agency to improve their performance. In this article, I will briefly analyze the factors that should be considered when deciding to find an agency, and how to choose the online marketing services provided by the agency.
PPC
A good start is half the battle: How to design a good PPC account structure
Designing an ad account is one of the basic skills of paid search advertising. A while ago, my ad account audit article mentioned the concept of ad account structure and some basic principles. I want to use this article to introduce in more detail how to design a good advertising account structure and some rules of thumb that should be followed when designing.
PPC
How to determine the budget for PPC advertising and estimate performance
Before deciding to open a PPC account, unless you have set a clear advertising budget, most of the time you will face the dilemma of not knowing how much you should spend on PPC. Spending too much could be a waste of money, but spending too little could also miss opportunities for more profit. In this article, I will sort out two budget planning methods that I think are the easiest and straightforward, and how to use them.
PPC
Google Ads will no longer support broad match modifiers soon, what is the impact of this on keyword ads
Google announced earlier in February that Google Ads’ search ads will no longer support broad match modifiers in the future. This could be one of the biggest recent changes in search advertising. As advertisers, how should we view this update and be prepared for it? In this article, I will briefly summarize this update, its possible impact, and plausible ways of dealing with it.
