After a long 2020, the new year has finally arrived. In 2021, what kind of digital marketing and PPC advertising trends can we expect? In this article, I will sort out the major updates of Google in the past, and use these updates to speculate on what I think may be the industry trend in the next year or two.
Whether it’s in search engines or social platforms, as long as there is a need for digital marketing advertising, writing advertising copies is almost a step that cannot be omitted. Good ad copy can increase the click-through rate and conversion rate of ads, but how can we write effective ad copies? I hope to provide a more detailed and comprehensive guide. In this article, I have compiled five steps based on experience that I think can make writing digital marketing ad copy easier.
We all know that operating paid search and social advertising is not an easy task. It often takes a very long time to find the most appropriate keyword and advertising combination. Based on my experience, this article will sort out some industries or service types that are very difficult to operate PPC advertising and social advertising, and the most appropriate solutions I can think of.
After November’s Black Friday and Cyber Monday’s shopping festivals are over because European and American countries will be preparing to start their Christmas holidays, December will be a relatively calm month, so what’s special about this December? Are any fun holidays available for social marketing? I have compiled some festivals that I think are very interesting in this article:
Speaking of important marketing holidays in November, it is nothing more than Black Friday in the United States and Double 11 in China, but apart from these two days, are there any interesting holidays in November for social marketing or promotion I have compiled some holidays that I think are very interesting in this article.
Since the blog opened, my articles introduce a lot of PPC advertising and digital marketing-related tools and tips, so that beginners who want to enter the industry can learn more about these things. After so much introduction of related basic content, it is time to apply this knowledge to the problems that are likely to be encountered in real life. In this article, I have selected five questions that I often encounter when operating accounts, or digital marketing and PPC advertising issues that are commonly seen in the industry, and sort out the most appropriate solutions, and the most suitable marketing tools to solve these problems.
One of the biggest news in the technology industry today is that the US Department of Justice is suing Google’s search engine business for violating antitrust laws. What is going on? In this article, I will sort out the highlights of the current news and how the digital marketing industry that relies heavily on Google products should view this news.
Google recently announced the latest features of Google Analytics, which will provide users with more CRM analysis options that can increase ROI, as well as other more interesting features. I'll introduce the new functions and share my thoughts in this article.
When engaged in social marketing or any content-oriented marketing work, it is very important to plan the content of the next few weeks, or even months, in advance. When arranging the marketing calendar, being able to know that there will be festivals related to my industry and community in the next few months is one of the basic skills for designing marketing content. In this series of articles, I will collect some of the current month’s interesting holidays that can be used for marketing calendars, and briefly talk about my views on some specific festivals.
