Digital Marketing
除了優化廣告本身之外，我們還能如何提升廣告表現？
我們有的時候會遇到廣告本身的表現數據都很不錯，但是廣告成效卻停滯不前的狀況。當我們的廣告已經優化到一定程度的時候，我們還能用甚麼方法來提升廣告表現呢？這篇文章中，我會整理我對於這個問題的看法，以及一些我認為最有效率的解決方式。
Digital Marketing
如何讓你的英文廣告文案看起來更專業
在英語系國家從事關鍵字廣告以及網路行銷，不管是怎樣的職位，都一定會需要撰寫或是編輯廣告文案，就算完全不需要參與創造廣告文案的過程，也至少要知道怎麼改進目前的文案，並且讓帳戶表現更好。這篇文章中，我會用非英語母語人士的角度，來介紹幾個讓英文廣告文案更上層樓的技巧。
Digital Marketing
Google Tag Manager 與 Event Tracking 簡易心得
在使用GA或是Google Ads追蹤網站轉換時，通常只要安裝各自平台的轉換追蹤碼就可以了。但是有的時候如果我們的網站中有一些特殊的活動需要個別追蹤，候通常我們都會求助於GTM。這篇文章中，我會簡單的介紹我使用GTM來自定活動追蹤的一些心得。
Digital Marketing
ROAS低就代表我的Google廣告活動是在浪費錢嗎
從事廣告投放工作時，我們最感興趣的話題，通常都是怎麼樣才能知道我的Google廣告是不是在浪費錢。很多人都會覺得只要看ROAS的大小就可以了，ROAS過低，就代表沒辦法賺錢，但是這真的是這樣嗎？在這篇文章中，我會整理一下我的看法，以及要怎麼樣避免在Google廣告上不必要的浪費。
Daily Life
部落格開張一年後，我學到了甚麼？未來的規畫是甚麼？
這個部落格開張至今，不知不覺已經超過一年了。這一年之中我從寫這個部落格學到的東西以及內容走向，跟我一開始的規畫，有相符的地方，也有完全不一樣的地方。我想要利用這篇文章來總結一下部落格開張的一年中，我學到了甚麼東西，還有對於這個部落格未來的規劃。
Digital Marketing
Marketing Calendar - What special marketing holidays are there in May?
May is a very important month in terms of marketing, because in most areas this month will be the turn of spring and summer, so if the goods are seasonal, this month will be a good time for sales promotion. Besides the well-known Mother's Day, what other special holidays can be used for social posts and marketing in May?
Digital Marketing
Marketing Calendar - Apart from April Fool's Day, what are some interesting marketing holidays in April?
April can be regarded as the official start of spring in most places. Many e-commerce websites will choose to start promoting spring products this month. There are also some interesting holidays that can be used for social and online marketing in April. In this article, I have compiled a few holidays that I think are the most interesting and most suitable for placing in the marketing calendar:
Digital Marketing
Should I pay to find an agency? Which digital marketing service is best for me?
When we are promoting the company's products and services, the most common question is: "Should we pay to find an agency to help with online marketing?". When working in an agency, it is also common to encounter clients who have not done their homework and are anxious to pay the agency to improve their performance. In this article, I will briefly analyze the factors that should be considered when deciding to find an agency, and how to choose the online marketing services provided by the agency.
Digital Marketing
Common digital marketing jobs in the United States and the required skills and experience
In the United States, the options for finding digital marketing jobs are very diverse. Almost every field has companies looking for specialists. So what kind of skills and experience should we have to apply for these positions and stand out in the interviews? In this article, I have sorted out common digital marketing jobs in the United States, and what conditions should be met to have an advantage when applying.
Digital Marketing
Marketing Calendar - What are the important or interesting marketing holidays in March?
Compared with November and December, which are full of various large-scale festivals and promotional activities, March is generally a relatively calm month, but there are still many days that can be used for marketing promotion or social engagement. I have compiled a few marketing holidays in March that I think are more important and interesting in this article, and briefly discuss how we can use them.
