How to prepare ourselves if we don’t have real world PPC experience?

In my previous article I discussed the idea of how to lead your team members when they don’t have any paid search experiences. What if the positions switch? What if today we are completely newbies to PPC advertising, but want to enter the industry? How are we going to utilize the resources that are available to us, and appear competent during interviews? This article is based on my self-teaching experience to introduce some good methods and tools to accumulate PPC knowledge.

B2B conversion tracking and advertising optimization strategy

B2B customers, for PPC managers who mostly have B2C e-commerce clients, may be quite difficult. When the effectiveness of our advertising cannot be measured by the value of product purchases, what conversions should we pursue and track them? When the client's advertising goal is not the average individual consumer, how should we optimize the paid search advertising? In this article, I will briefly introduce the common conversion types of B2B customers, the way to track conversions, and the corresponding optimization strategies for PPC advertising.

How to lead beginners if they have no Paid Search experience?

If we are too busy at work and we need to find interns or even newcomers to help ease our workload, how do we guide the almost inexperienced subordinates and newcomers on the road, and make them have enough knowledge to work efficiently? In my first year of work, I needed to lead two interns and a newcomer. The following content is that I sorted out the most suitable teaching steps for newcomers based on this experience.

When Supervisors or clients don’t know PPC advertising, how do you communicate? – Advertisers’ workplace skills

If today we are dealing with customers and supervisors who have no concept of advertising, how should we report account performance and optimize proposals so that customers and supervisors can also know our painstaking efforts on the account? In this article, based on my personal experience, I will list the most appropriate preparation and interaction process when submitting performance and optimization proposals to customers and supervisors who have no basic advertising knowledge.

“We were on a break!” How to start a small talk - Part 2 - TV Series & Movies

Last time we introduced how to start small talk with Americans in a basic way. Now we have cultivated our understanding of small talk, so how to enlarge our topic to make Americans think we are interesting and be willing to continue the discussion? The answer is the recreation media: TV series and movies. In this article, I select some TV series and movies which I think we must see when we want to have small talk with Americans.

Can we leave everything to algorithms? Intro to Google Ads auto bidding strategies

Can auto bidding truly help us solve our problems? Can we really leave everything to the algorithm and don’t have to do anything after setting the campaigns to auto bidding? In this article, I will introduce the auto bidding strategies that are currently available on Google Ads, the best timing to use them, and things we need to be aware of while using them as PPC specialists.

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