How to plan and be mentally prepared for job searches in the United States?

Most people who choose to study abroad in the United States will try to find a job before graduation and continue to live in this country. So if there is no way to find the ideal job before graduation, or even get an offer, you must enter the unemployed period after graduation. How to plan and do a good job of mentally prepared during this period? This article will give some advice on the unemployed period for international students who want to find a job in the United States based on my experience.

How important is it to obtain Google Ads certification in the American workplace?

How much of the knowledge learned from the Google Ads certification course can be applied in the workplace? How much do the recruiters in the United States value whether the interviewer has considered certification? In this article, I will analyze how this certification can help inexperienced job seekers, and discuss the degree to which American workplaces value Google Ads certification based on my experience.

Marketing Calendar - Apart from Double 11 and Black Friday, are there any interesting marketing holidays in November?

Speaking of important marketing holidays in November, it is nothing more than Black Friday in the United States and Double 11 in China, but apart from these two days, are there any interesting holidays in November for social marketing or promotion I have compiled some holidays that I think are very interesting in this article.

5 common digital marketing and PPC advertising problems, how to solve them and how to choose our tools

Since the blog opened, my articles introduce a lot of PPC advertising and digital marketing-related tools and tips, so that beginners who want to enter the industry can learn more about these things. After so much introduction of related basic content, it is time to apply this knowledge to the problems that are likely to be encountered in real life. In this article, I have selected five questions that I often encounter when operating accounts, or digital marketing and PPC advertising issues that are commonly seen in the industry, and sort out the most appropriate solutions, and the most suitable marketing tools to solve these problems.

Did Google violate antitrust laws? What should we think of this news if we rely on Google to earn a living?

One of the biggest news in the technology industry today is that the US Department of Justice is suing Google’s search engine business for violating antitrust laws. What is going on? In this article, I will sort out the highlights of the current news and how the digital marketing industry that relies heavily on Google products should view this news.

Five easy steps to learn how to do an audit of your paid search ad account

As a specialist working in a marketing agency that helps clients operate their PPC ad accounts, before accepting new clients, auditing their account and proposing solutions to improve account performance have become a must. Even if you are not working in an agency, the concept of account audit can also be applied to operating your own company or even your personal advertising account. Today’s article will sort out the simplest and most effective way to audit accounts based on my own experience.

Marketing Calendar-Except for Halloween, what interesting holidays in October can be used as social marketing ideas?

When engaged in social marketing or any content-oriented marketing work, it is very important to plan the content of the next few weeks, or even months, in advance. When arranging the marketing calendar, being able to know that there will be festivals related to my industry and community in the next few months is one of the basic skills for designing marketing content. In this series of articles, I will collect some of the current month’s interesting holidays that can be used for marketing calendars, and briefly talk about my views on some specific festivals.

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