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4 myths of international students seeking jobs in the U.S.

International students who want to stay in the United States to apply for a job must be adequately prepared and undergo a very competitive selection process to find the ideal job. When preparing for a job search, we will definitely refer to the Internet or other people’s experience or suggestions. However, not every successful experience can be applied to other people. In this article, I will list a few job search myths that I think are worth discussing, and share my views on them.

By ppcguybklyn, ago

Social Advertising and Google Display Advertising Image Guide

So far, the main content of this blog has been around search ads, because this is the type of advertising that has the most room for discussion and has the greatest potential to get the most conversions and profits. But image-based advertising, such as Google display and social advertising, also have ways to bring very good advertising benefits. In this article, I will briefly introduce the image sizes and styles commonly used in these two kinds of advertisements, and how to choose the most suitable image for the advertisement.

By ppcguybklyn, ago

Apart from Google and Facebook, what other advertising platforms are available?

Currently, Google Ads and Facebook Ads are the most efficient advertising platforms for operating search and social advertising. But if our company wants to find alternatives beyond these two platforms for additional sources of advertising revenue, what other options do we have? In this article, I will list several advertising platforms that I think are good and can replace Google and Facebook, and discuss their advantages and disadvantages.

By ppcguybklyn, ago

Behavioral questions that may be encountered during interviews and how to deal with them

Behavioral Questions are often encountered when applying for a job in the United States. These questions are designed to understand the interviewer’s work attitude and working methods based on different situational problems. This type of question is not easy to prepare because the types of questions the interviewer will ask may have several variations. I want to use this article to sort out a few Behavioral Questions that I think are most likely to be encountered and the most difficult to answer, and how we should deal with these questions.

By ppcguybklyn, ago

A must-see guide to writing digital marketing ad copy for beginners

Whether it’s in search engines or social platforms, as long as there is a need for digital marketing advertising, writing advertising copies is almost a step that cannot be omitted. Good ad copy can increase the click-through rate and conversion rate of ads, but how can we write effective ad copies? I hope to provide a more detailed and comprehensive guide. In this article, I have compiled five steps based on experience that I think can make writing digital marketing ad copy easier.

By ppcguybklyn, ago

The most difficult types of paid search and social ads

We all know that operating paid search and social advertising is not an easy task. It often takes a very long time to find the most appropriate keyword and advertising combination. Based on my experience, this article will sort out some industries or service types that are very difficult to operate PPC advertising and social advertising, and the most appropriate solutions I can think of.

By ppcguybklyn, ago

If we want to study abroad in the US, how should we choose our schools?

Coming to the United States for a master's degree is the choice of many people who have plans and dreams of studying abroad. But with so many schools in the US, which one is the most suitable? Apart from school rankings, are there other important school concerns? In this article, based on my experience studying abroad, I will discuss how to choose a school in the United States.

By ppcguybklyn, ago

Marketing Calendar-Apart from Christmas, what other interesting marketing holidays are there in December?

After November’s Black Friday and Cyber Monday’s shopping festivals are over because European and American countries will be preparing to start their Christmas holidays, December will be a relatively calm month, so what’s special about this December? Are any fun holidays available for social marketing? I have compiled some festivals that I think are very interesting in this article:

By ppcguybklyn, ago
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