Many people’s goal is to get a job and stay in the US when they choose to study here. However, after we arrive in the US, spend lots of time and effort on resume and cover letter, how can we start applying for a job? In this article, I’ll introduce common job searching tools, methods and my opinions.
Google recently announced several Google Ads updates in its official blog. One of them is that App ads can be linked with product feed to provide more detailed information and a better advertising experience for audiences. This article briefly summarizes the content of this update and some of my own opinions.
In my previous article I discussed the idea of how to lead your team members when they don’t have any paid search experiences. What if the positions switch? What if today we are completely newbies to PPC advertising, but want to enter the industry? How are we going to utilize the resources that are available to us, and appear competent during interviews? This article is based on my self-teaching experience to introduce some good methods and tools to accumulate PPC knowledge.
B2B customers, for PPC managers who mostly have B2C e-commerce clients, may be quite difficult. When the effectiveness of our advertising cannot be measured by the value of product purchases, what conversions should we pursue and track them? When the client's advertising goal is not the average individual consumer, how should we optimize the paid search advertising? In this article, I will briefly introduce the common conversion types of B2B customers, the way to track conversions, and the corresponding optimization strategies for PPC advertising.
Why would the system add conversions back to the previous month? Isn’t conversion either 0 or 1? Why would there be decimal numbers? All of these questions are related to the conversion window and attribution models of the PPC account. In this article I will be introducing these two concepts and some basic applications.
If we are too busy at work and we need to find interns or even newcomers to help ease our workload, how do we guide the almost inexperienced subordinates and newcomers on the road, and make them have enough knowledge to work efficiently? In my first year of work, I needed to lead two interns and a newcomer. The following content is that I sorted out the most suitable teaching steps for newcomers based on this experience.
To fully utilize the potential of search ads, choosing the right keyword match type is as important as picking keywords. As paid search specialists, it is our responsibility to understand which match type can reach our campaign goal. In this article, I will introduce the basics of keyword match types, how they work and the principle of using them.
If today we are dealing with customers and supervisors who have no concept of advertising, how should we report account performance and optimize proposals so that customers and supervisors can also know our painstaking efforts on the account? In this article, based on my personal experience, I will list the most appropriate preparation and interaction process when submitting performance and optimization proposals to customers and supervisors who have no basic advertising knowledge.
Last time we introduced how to start small talk with Americans in a basic way. Now we have cultivated our understanding of small talk, so how to enlarge our topic to make Americans think we are interesting and be willing to continue the discussion? The answer is the recreation media: TV series and movies. In this article, I select some TV series and movies which I think we must see when we want to have small talk with Americans.
Can auto bidding truly help us solve our problems? Can we really leave everything to the algorithm and don’t have to do anything after setting the campaigns to auto bidding? In this article, I will introduce the auto bidding strategies that are currently available on Google Ads, the best timing to use them, and things we need to be aware of while using them as PPC specialists.
