Only after getting a full-time job, I have more time and opportunities to interact with all kinds of colleagues. Based on my experience in dealing with colleagues in the past few years and my understanding of communicating with Americans, I will organize this article into 5 tips that I think will be very helpful to build a good relationship with colleagues in the United States.
我認為如果要能夠寫出更好的廣告文案，一定要閱讀更多的英文創作以及內容，所以我決定利用這個系列來記錄我看過的書，跟大家介紹它們的背景以及大綱，最後再簡單的講我對於這些書的想法。而作為這個系列的第一篇文章，我想要來介紹的就是喬治歐威爾出版1949年的反烏托邦科幻小說：1984。
In September, Google announced the consent mode specially designed for advertisers who choose not to use TCF v2.0. What is this consent mode? What impact will it and the transparency agreement framework have on the future of Google advertising? In this article, I will roughly analyze my views on these things and how we can respond as advertisers based on the information I have collected and my personal opinions.
Digital marketing positions are diverse, but roughly they can be divided into two types: In-House and agency, so if you want to develop in the field of digital marketing ,which type of job opening is better? In this article, I will analyze the differences between the two jobs and how to choose based on my experience and knowledge.
If we want to study and work in the U.S.A., there are some levels of requirements for our English. What kind of level is enough if we want to work in the U.S.A.? If we are currently preparing to study abroad, how can we prepare to improve our English? In this article, I’ll answer these two questions based on my personal experience.
We all know that the brand name is very important to the difficulty of marketing. From a digital marketing standpoint, how important is the choice to the brand name? In this article, I will discuss the importance of brand names and branded keywords based on the influence of brand names on SEO and PPC advertising, and how we can name our own brands.
Two of the most time-consuming tasks for a paid search specialist are keyword research and copywriting. We can utilize all kinds of keyword research tools to deal with the former more efficiently. For copywriting, however, there’s really no easy way around it other than facing the task head-on. This article will introduce the components of PPC ad copies and some tips that can make our ad copies better.
In the previous article of this series, I introduced the job search tools and methods commonly used in the United States. After knowing these channels, we can start to discuss how to make it easier for us to stand out in the US job market. In this article, I will sort out the skills and personality traits that I think are necessary to pursue a job in the marketing field in the United States. I'll also talk about finding a job in traditional marketing or digital marketing, and which is easier.
When we are running paid search advertising, it is unlikely that our accounts can maintain the same level of high efficiency all the time. There will be some underwhelming months, and there will be some months that just have worse performance than previous periods. As paid search specialists, it is our job to plan the according to optimizations of our accounts based on the performance. In this article, we will be discussing the 4 signs we need to check when the PPC accounts are not performing well, and how to address these signs and improve our accounts
Currently most of the articles in my blog are about search ads. But actually a lot of e-commerce businesses rely on shopping ads to be their main source of revenue. Although the core of shopping ads is still keyword matching and bidding, this type of ads is very different from search ads when it comes to creation and set up. This article I will introduce how Google Shopping Ads work, how to set up the ads and how to optimize them.
