Last Updated on 2021-05-01 by ppcguybklyn
April can be regarded as the official start of spring in most places. Many e-commerce websites will choose to start promoting spring products this month. There are also some interesting holidays that can be used for social and online marketing in April. In this article, I have compiled a few holidays that I think are the most interesting and most suitable for placing in the marketing calendar:
4/4 Easter Sunday
The holiday to celebrate the resurrection of Jesus can be said to be one of the most important Christian-related festivals in April. In addition to religious celebrations, Easter is most famous for the Easter Bunny and the egg hunt. When designing Easter-related social posts, pictures of Easter eggs or rabbits are usually used to make the posts more lively and vivid. If a large part of the target audience of the community has the habit of celebrating Easter, this day must be added to the marketing calendar.
4/7 World Heath Day
Sponsored by the World Health Organization, this is an event aimed at raising global health awareness. In addition to being a very good time to promote products and services related to health awareness, it is also very meaningful to celebrate this day and remind everyone to pay attention to personal safety today when the COVID pandemic has not subsided.
4/20 Look-Alike Day
In a special holiday celebrating two people who look very alike, the two people can be twins, siblings, or even complete strangers. Anyway, as long as they look alike, they can be classified in the scope of celebration of this holiday. If there are a few colleagues in the office who look alike or passersby with celebrity faces, they are all suitable as the subject of a community post on this day.
4/22 Earth Day
One of many international holidays aimed at raising awareness of environmental protection. If the customer or company is relatively large and has corporate social responsibility considerations, it would be good to design related social activities or publicity for this holiday. Smaller companies and customers can also use this day to share some interesting environmental information in response to this holiday.
4/25 Academy Awards
Although in the past year due to the pandemic, the shooting of many movies was limited and their releases were delayed, and some even went directly to streaming platforms, etc. The volume of discussion on movies in places with the greatest impact of the pandemic throughout the year was smaller than that in the past, but the Oscars is still one of the biggest events in the film and entertainment industry, and the traffic and social interaction it can bring is still very impressive. Unless the Oscar awards are completely canceled, posting related posts after the Oscar awards are announced is still one of the most effective social interactions.
