Last Updated on 2020-10-12 by ppcguybklyn
Google recently announced several Google Ads updates in its official blog. One of them is that App ads can be linked with product feed to provide more detailed information and a better advertising experience for audiences. This article briefly summarizes the content of this update and some of my own opinions.
In the future, in the ads promoting App installation, the audience can see the best-selling products in the App and more information. This feature will also allow advertisers who have uploaded products in Google Merchant to also display product images in YouTube TrueView streaming App ads.
The biggest advantage of uploading product feeds and linking with advertising campaigns is that they can expand the reach of ads. Because Google’s algorithm will match the search terms of the advertising audience based on the product information in the feeds and place ads. Product feeds can also be automatically compared based on the audience’s search terms, so even if the keywords do not match 100%, there is still a chance to push ads. The more data we add to the feed, the greater the chance that we can reach audiences who are interested in our products.
There is a new feature in this update called Deferred Deep Linking. It can make the connection between the product and App installation closer. Google takes Wish as an example. After using Deferred Deep Linking, if the audience clicks on the ad because they are interested in the product of the App installation advertisement, the audience will be directed to the product they clicked in the ad after the App is installed. They can purchase the product right after installation.
This update I think will be a great boon for advertisers who need to promote App ads. In addition to being able to more clearly convey the information in the App to the advertising audience, it also greatly improves the advertising experience. If the product feed is set properly, it should be able to significantly increase the click-through rate and conversion rate after linking with App ads. If the advertising account you are responsible for has similar requirements, you might as well give it a try after this feature is officially launched.
