Introduction
I'm a paid search manager currently working at a marketing agency in New York City. The advertising platforms I use include Google Ads, Bing Ads and Facebook Ads. The industries of my clients vary from retail, fashion to startups. I'm experienced in create, take over and optimizing PPC accounts to improve their performances.
Reasons Of Making This Blog
Originally from Taiwan, I came to the US to pursue my master degrees and I was lucky enough to be able start my professional career in New York. I want to use this blog to share my experiences in studying abroad and searching for jobs in the US to the international students who are interested in the same path. This is also a place where I share the knowledge related to paid search advertising and digital marketing that I acquired along the way.
Digital Marketing / PPC
My responsibilities using Google Ads include creating and optimizing search, shopping and display campaigns. I will conduct keyword research, write ad copies, adjust keywords and shopping products bidding prices, etc. I also have some knowledge regarding search engine optimization ( SEO ) and conversion rate optimization ( CRO ).
English As My Second Language
My job involves in a lot of writing and communication in English while my native language is Mandarin Chinese. Because of this, I have been continuously sharpening my English skills by all sorts of mediums that I have access to. These include video games, YouTube channels, streams and novels. To me, finding the ways I enjoy to learn is a very important part of improving my English skills.
Updates And Ways Of Contact
This blog will continue to add contents that are related to the topics above. If you have any questions, inquires or wish to have in depth discussion with me, feel free to comment or send a message through this blog.
